The last week has seen just over 1,800 edits to our Ingenium data community, with areas updated ranging from Policing, the NHS, Housing Associations and Universities. Our major area of focus this week however has been Non-Departmental Government Bodies and various Central Government organisations. Non-Departmental Government Bodies, or NDPBs, include various types of organisation, ranging from non-ministerial government departments such as the Serious Fraud Office or Forestry Commission, to executive agencies such as the Met Office to public corporations such as the BBC.
In the last week we have made 988 edits to our data on NDPBs and Central Government. Updates include:
> 149 edits made to the Environment Agency, including adding 51 new contacts
> 235 edits to our data on staff contacts at the House of Commons and House of Lords, including 71 new contacts and 62 changes to job titles or job functions
> 73 edits to Homes England
> 72 new contacts added and 41 contacts updated at the Met Office
> Further changes to organisations ranging from National Museums Liverpool to the DVLA and the Maritime and Coastguard Agency.
To find out more about how Ingenium can help you get in touch with key decision-makers throughout Central Government and Non-Departmental Public Bodies, email [email protected] or give us a call on 0845 084 8567.
A major Microsoft partner organisation has just launched another campaign in collaboration with Ingenium and our sister community, Opus.
Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.
Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Ingenium, the UK’s most comprehensive Public Sector contact database, and Opus, the premier contact community of UK business leaders. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.
Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.
One of the UK’s biggest and most recognisable telecoms firms has worked with Ingenium again to promote digital transformation work across several different key areas of the Public Sector.
Having worked with Ingenium numerous times before, our client is currently collaborating with us to undertake a number of different targeted campaigns to areas including Local Government, Healthcare & the NHS and Central Government to promote reshaping digital work and pushing intelligent connectivity.
Working with Ingenium means that our client is able to use our highly segmented data to contact key stakeholders in each sector – but also utilise this segmentation to send different messages to different audiences, meaning prospects are far more likely to engage. By addressing people in a way most suited to their job role, and giving them content specific to their interests and working practices, our client is much more likely to see high levels of engagement. The fact that our client trusts us to carry out three simultaneous, different campaigns is testament to Ingenium’s reliability and the results we deliver as standard.
We’ve been able to help our client not only with contact data and a series of bespoke managed email campaigns, but also with hosting multiple videos on dedicated, purpose-built landing pages designed by us. This offers engaged prospects a number of different assets to view.
We look forward to continuing to strengthen our relationship with this client as the campaigns continue.
The last week has seen just short of 1900 edits made to the Ingenium data community, with notable areas including Central Government and Secondary Schools continuing to see major updates. However, we’ve also focused on updating many details in the Police sector.
Policing can be a difficult sector to contact, due to details often not being readily available in the way they may be for governmental departments. The Police section of our data community aims to cover every decision-maker in UK Policing, including Police & Crime Commissioners’ offices, local constabularies and national bodies. In Ingenium over the last week, we’ve updated 231 details for contacts across the Policing sector. Updates include, among others:
> Removing 34 outdated or no longer relevant contacts
> Editing 27 contacts’ job functions
> Re-confirming 49 contacts are still accurate
What’s more, we’ve added 101 entirely new contacts, including such senior decision-makers as
> The Director of Legal Services, Head of Human Resources and Head of Serious & Organised Crime for the police force for one of the UK’s largest metropolitan areas
> The HR Director and Head of Digital Strategy for the UK’s biggest police force
> The Director of IT and Head of Change for the police authority responsible for overseeing one of the UK’s four nations.
To learn more about how Ingenium can help you contact decision makers in UK Policing, email [email protected] or call us on 0845 094 8567.