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The gift of tongues with Ingenium

A major international language services company is working with Ingenium to promote a range of services across several different brands.

Our client, who has worked with Ingenium on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Drawing on Ingenium’s extensive coverage of Public Sector decision-makers, we worked with our client to send several detailed downloadable whitepapers to people from across the NHS, Government and Housing Associations, in job roles including Education, Human Resources, Legal services and Training. However, this was only one strand of the promotion. Drawing on our suite of respected neutral news brands, we will continue to work with our client to promote further downloadable assets through three more, sector-specific branded communications. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we’re working with our client to draw on our sister community Opus, covering UK Enterprise, to deliver more leads from a completely different market segment.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Ingenium can help put you in touch with decision-makers from across the public sector through a number of bespoke digital solutions, call us on 0845 557 1324.

Updates: Healthcare

The last week has seen over 3,700 edits to the Ingenium data community. A major area of focus this week has been data on the NHS and the wider healthcare sector.

The NHS has been an increasingly difficult sector to contact over the last year or so, due to factors ranging from increased cyber-security fears in the wake of the WannaCry attack, to changes to NHS contact information. However, Ingenium remains the most comprehensive source of NHS and healthcare contact data, including every NHS organisation in the UK. Our aim is to include full contact details for every decision-maker in the NHS – something our continual data updates help with.

Our updates this week include:
> 311 new contacts added to our community, including people in roles such as Head of Procurement, Chief Operating Officer, Head of Medicine Management and Director of Compliance & Governance
> 111 outdated contacts removed
> 76 changes to job function, meaning contacts can be targeted based on role rather than job titles, which can vary across organisations

To learn more about Ingenium can help you get in touch with the NHS and healthcare sector through a range of managed marketing solutions, get in touch on 0845 557 1324.